When it comes to promoting a business or service, there are countless options available that are beyond our imagination. Advertising is omnipresent, spanning across various platforms, devices, and media channels. It seems impossible to escape from the clutches of advertising, or at least it should be.
However, the reality is that despite the proliferation of advertising methods, achieving success in this field has become increasingly challenging. Let’s consider the very first online banner ad as an example; an impressive 40% of the viewers actually clicked on it. Fast forward to 2018, and the percentage of people who engage with banner ads has dropped to less than one percent. This phenomenon can be attributed to a simple fact of human behavior: the more we are exposed to advertising, the less we consciously register it.
How can advertisers, business owners, and marketers address this challenge? How can they differentiate themselves in a world where customers, including potential customers, are increasingly inclined to ignore even the most straightforward advertising methods?
The solution is simple: utilize custom printed cups for advertising purposes.
Now, this might initially seem like a stretch, but hear us out. We have valid reasons as to why custom printed cups can endure and flourish during one of the most challenging eras in advertising history.
Imagine spending a significant amount of money on a TV advertisement that only lasts for 30 seconds. After that brief moment, it disappears from the public’s view until it airs again. In order to secure that short slot, you typically have to invest a substantial sum.
On the other hand, when you opt for custom printed cups as a means of advertising, your brand and coffee cup design are front and center in the customer’s attention for a minimum of 20 minutes. These cups are literally right in front of their noses. Customers hold them, drink from them, and are consistently reminded of your company or brand throughout the entire duration of their drink. So, which is more valuable: a forgettable 30-second commercial or a continuous 20 minutes of gentle exposure?
Eliminating the ability to mute, block ads, or employ similar tactics
When it comes to online browsing, consumers have the power to block advertisements. They can also conveniently mute or switch channels to avoid TV commercials. However, what options do they have when it comes to shielding their eyes from branding displayed on personalized cups? The answer is none. The advertisement is right there, and if they choose to use the cup, they will inevitably see it. Surprisingly, consumers don’t seem to mind at all because the branding on these custom printed cups is designed to be incredibly unobtrusive.
Practicality and usefulness
One of the key issues customers often encounter with traditional advertising is its lack of usefulness. These ads typically fulfill a singular purpose: promoting the company behind them. On the other hand, custom printed cups serve a genuine function and therefore are much more likely to be embraced by consumers. They provide value beyond mere promotion and are seen as practical items that can be readily utilized in daily life.
In summary, If you are seeking an advertising or marketing approach that can overcome the contemporary skepticism towards traditional ads, custom printed cups offer an ideal solution. Contact us now to discuss our coffee cup printing services and how we can assist you today.
Exposurepack
Website: https://www.exposureapparel.com.au/
Phone: 0450204633
Email: info@exposureapparel.com.au
Follow us: https://www.instagram.com/exposureapparelaus