Business Logos 101

Choosing a Logo for Your Business

Designing a logo for your business can be fun and exciting. It allows you to turn your brand and philosophy into a visual representation for your clients and potential clients to understand. You can be as creative as you want and design something that is truly unique to your brand. There are countless number of companies that are doing it all wrong! This site has some of the “Do’s and Don’ts” of creating a logo for your business. Check out some of our examples of good logos and poorly done logos, so you have a better idea of how to get the most success from your logo.

Why Have a Logo for Your Company?

It is important to have a logo for your company in order to appear more established. This will draw more clients to your company, increasing your business. It will also keep customers loyal. A logo, that is designed professionally, will attract attention from potential clients and help you stand out from competitors. A logo gives your clients and potential clients a sense of stability. Your logo appears on everything and should be powerful, but simple. Make a great first impression and brand your company with a logo.

The Do’s and Don’ts of Logos

Whether you’re a small start-up or a big name brand, it is important to promote your company by branding your business with a professionally designed logo. It is a way of identifying yourself to your clients and potential clients. Your logo is a large part of marketing your brand, and every business owner, big or small, needs to have a visual representation of their brand.

Things to Avoid When Designing Your Company Logo

There are a few key points that should be considered when designing your company logo;

The first, don’t base your design on trends that are popular right now. Something might be on trend today, but it can easily become out of date within a year. Your logo should withstand the test of time. You don’t want your logo to be outdated in the near future. Keep it simple, powerful, and fresh.

Secondly, you don’t want to make your logo too abstract or overuse special effects. If the clients can’t understand what your logo is trying to convey, your brand and message won’t be received. In addition, it is important to minimize the number of colours you use in your logo. Too many colours, like an abstract logo, will take away from the message your brand is trying communicate.

Likewise, limit the number of fonts that you use. Just like the logo is a visual representation of your company, so is the font. You want your company to be associated with, not only the image, but the font, as well.

In addition, you will want to use your logo on different mediums to get your brand out. In order to guarantee your logo is seen on multiple mediums, your logo should be transferrable. How will your logo look like on a desktop, shirt, mobile, or business card?

Finally, your design should be unique in every aspect. You shouldn’t base your logo on one that already exists. You shouldn’t use stock art for your logo – it should be something new, fresh, and unique.

How to Decide on Colours for Your Business Logo

Deciding on the colour scheme of your logo is an important step in the design process. You have to know who your audience is. Colour meanings differ depending on the cultural beliefs. There are differences between Western, Easter, Asian, Latin, Middle Eastern, and other cultures around the world.


In Western cultures, red conveys passion, energy, danger, aggression, warmth and heat. It is also known to stimulate appetite. In other cultures, like the Middle East, red is seen as evil.


Orange implies innovation, modern thinking, youthful, and fun in Western cultures. in the Middle East, orange is seen as a colour of mourning and loss. In Christianity, orange is a representation of gluttony.


In Western cultures, yellow implies sunny, warm, friendly and sometimes cowardice. In Germany, yellow is the colour of envy. In Eastern and Asian cultures, yellow is a scared and imperial colour. Japan views yellow as courage, where in Latin America it means death and mourning.


Green is associated with the natural and ethical. Green is seen as organic, vegetarian, freshness and represents growth.


Blue is commonly used for corporate logos because it is seen as professional. It is associated with authority and success. It can also be associated with depression and sadness. In Eastern and Asian cultures, blue implies immortality and strength. In China, blue represents femininity – the opposite of Western culture, which sees blue as a masculine colour. In Latin America, blue is commonly associated with emotions and mourning. In the Middle East, blue represents heaven, spirituality and immortality.

Knowing who your audience is the most important step in building a logo. You can’t design a logo that will speak to a specific demographic if you don’t know who your audience is. Do your due diligence and find out who you want to target for your logo, and the best way to convey your brand visually.

What Do You Think?

If you know of any great tips on designing business logos, leave a post! Comment on our examples and leave examples of your own.